16-05 Segment 1: Super Bowl 50: A look back

 

Synopsis: Super Sunday is coming up, and football fans are planning their viewing parties. The first game between the Packers and the Chiefs was barely attended, but interest grew through the decades and now it’s the biggest American sporting event of the year. We take a look back at the game and some of its stars, coaches and dynasties.

Host: Gary Price. Guests: Kostya Kennedy, editor of the Sports Illustrated book, Super Bowl Gold: 50 Years of the Big Game.

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16-05 Segment 2: Selling the Super Bowl

 

Synopsis: The Super Bowl is the big game for the NFL, but it’s also the biggest game for advertisers. Many people who don’t even like football, tune into the game just to see the ads. But what makes a really good Super Bowl ad? We talk to three marketing specialists about how to craft a good ad, how ads are effectively measured and what makes an ad memorable.

Host: Marty Peterson. Guests: Aaron Goldman, Chief Marketing Officer for 4C Insights; David Stewart, President’s Professor of Marketing at Loyola Marymount University in Los Angeles; Richard Krevolin, branding consultant and author of the book, The Hook: How to share your brand’s unique story to engage customers, boost sales, and achieve heartfelt success.

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click here for the transcript